Campaign Launch: Raleigh Durham
It's official: we have selected the Raleigh-Durham area in North Carolina to launch the Your Bottle Means Jobs campaign in the March-May 2017 time frame! Our multimedia campaign will use billboards, radio, online ads, and events to target households in the Triangle to increase plastic bottle recycling. The Carolinas plastics recycling industry is growing, employing about 3,500 people. That’s great news for the economy. What is less realized is that we need to recycle more plastic bottles to help feed the local recycling industry. More than 70% of all plastic bottles are thrown away. Carolinas plastics recyclers CAN’T find enough recycled plastic to run their plants efficiently so they have to import recycled bottles from across the globe.
- That’s why we are putting the call out for everyone in the Raleigh Durham area (and the Carolinas overall) to recycle more plastic bottles - at work, on-the-go, your house of worship, where you play and at home.
- Do Your Two - if every household dropped 2 more bottles in the recycling cart, we could create 300 more jobs in the Carolinas
What do you need to do? Recycle more and support our program! The plastics recycling industry in the Carolinas is robust and growing but needs everyone's help and support to get more bottles recycled. Over 3,500 people are directly employed converting bottles and other plastics to new products like carpeting, clothes and other textiles, plastic pipe, plastic lumber and more bottles. The Carolinas need more of these types of well-paying jobs and investments that will create them. The simple act of recycling more plastic bottles is one way to make this happen. Recycling is a proven job creator in the Carolinas, and if we always do our best to recycle 2 more plastic bottles a week, we will grow businesses across the region.
Take the pledge today!